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The Famous 5 E's Selling Structure

The Blueprint Selling model

Used daily by hundreds of successful sales people around the world, here is the famous Blueprint 5 E's Selling Structure:

Explore the Needs : Understand fully want your customer is looking for

The Famous 5 E's Selling Structure

Establish the interest: A check step to ensure that you have the correct needs

Explain the Deal : Showcase your offer

Emphasize the Key Benefits: By highlighting how the customers needs can be fulfilled

Execute the Next Steps : Go for the close.


A great many people have told us that once learned the 5 E's provide the best structure for success. For more information please contact us via the contacts tab on this website.