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Meet the Team

Our Team

Meet Managing Partner - Blueprint Europe

Erik Aapkes

Managing Partner - Blueprint Europe

Pre-Blueprint Background: An MBA Commercial Economics graduate, Erik started his commercial life with Rothmans Tobacco Company. During his 14 years of service with Rothmans he had roles in field sales, promotions, account management, area and sales management and as GM for the Rothmans business in the Canary Islands, where he set up the Rothmans Canarias sales and distribution organisation. He returned to the Netherlands to join Cadbury Schweppes as Sales and Marketing Director for Benelux and started working with McCain Foods in 2003 as Sales and Marketing Director for the Netherlands, and soon became Country Manager for the Nordics and Baltic States. He shifted his career to Learning and Development and ran the Global Commercial Learning department in McCain for 3 years.


Blueprint Experience: Erik was joint founder of Blueprint Europe and has been involved with an important suite of Blueprint activities over the last 5 years in a number of countries with a wide range of customers from different sectors. His language skills are fluently speaking Dutch, English, German and Spanish, combined with his vast, wide and international commercial experience allows him to coach and consult customers and train the Blueprint suite of programs in various industries in many parts of this world. 

Meet Director - Blueprint Europe

Nigel McMahon

Director - Blueprint Europe

Pre-Blueprint Background: Nigel’s extensive customer management skills & experience were gained in a variety of markets & trade channels. His practical, results focussed approach developed during progressively senior roles in sales, customer marketing & category management to Director level within Procter and Gamble, Courage, Golden Wonder, Danone and United Biscuits.


Blueprint Experience:

Since entering consultancy he has applied and built his sales capability expertise across multiple sectors including, FMCG, Foodservice, Healthcare, Drinks & Finance.

He has accumulated considerable international experience, having worked in nearly 40 countries throughout Europe, (including CEE), Middle East, Africa, Australia, Asia & North America on a vast range of projects

This depth and breadth of experience in highly competitive trading environments leaves him well placed to support the needs of Blueprint clients..

Meet President & Partner - Blueprint North America

Julien LeBlanc

President & Partner - Blueprint North America

Pre-Blueprint Background:

Julien  developed his corporate skills and experiences with the following companies and positions: National Account Manager - PepsiCo Canada, Director Retail Sales - Western Canada - McCain Foods, Global Sales & Marketing Leader with the McCain Learning Centre, General Manager Reliance - Ottowa, Julien was recognised with the 2014 'Forty Under 40' award for Ottawa 

Blueprint Experience:

Julien was joint founder of Blueprint North America and has made the business what it is today. Working at senior level with all Blueprint Clients in North America on a myriad of projects in Consultancy and capability development.

Meet Managing Partner - Blueprint North America

Chetan Bhanot

Managing Partner - Blueprint North America

Pre-Blueprint Roles include:

Manager- Shopper & Customer Insights - Canada, Senior Manager - Learning & Development, PepsiCo Customer Management University, Director - PepsiCo International Sales, Global Director Customer Insights, Analytics & Sales Capabilities -PepsiCo,  Director Shopper Strategy & Insights - PepsiCo Frito-Lay U.S., Director - Shopper Marketing -Frito-Lay US.

Blueprint Experience:

Working with a myriad of clients and specializing in Key Note Speeches, Team Training & Facilitation, High Potential Employee Coaching, Intern/ Grad development Programs, Pre/Post Learning Strategies & Systems. Competencies & Capabilities Development

Meet Chairman - Blueprint Management Consultants

Ronnie Macdonald

Chairman - Blueprint Management Consultants

Pre-Blueprint Background: An economics graduate, Ronnie started his commercial life in retail with the 1,200 store group Fine Fare. During this time he had roles in managing stores, field operations and buying. He joined Mars Confectionery as an Account Manager in the travel sector, prior to joining Coca-Cola & Schweppes Beverages Ltd as an Account Manager in Food Service. He was then promoted to National Account Controller responsible for the Tesco account. He then joined Danone as General Sales Manager of the Biscuit division ‘Jacob’s Bakery’ prior to joining Scottish & Newcastle as Sales Director, latterly becoming Managing Director of the off-license division. He then ran a Management Buy-In of a Frozen Food business supported by 3i Venture Capital group and the Bank of Scotland. An acquisition followed and the Esk Group was formed that Ronnie ran as Chief Executive. In 1998 Ronnie sold his equity in the company and founded Blueprint Management Consultants. Ronnie is listed in the prestigious publication “The International Who’s Who of Business Professionals”



Blueprint Experience: Ronnie has been heavily involved with the full suite of Blueprint activities across most of our extensive client portfolio. His experience has had him operating across 50 countries and 6 continents in a multi-sector environment. Today Ronnie has the title Chairman and is responsible for quality control, developing the business and in supporting the client facing team of consultants.